Listing Performance:
Page Views
A listing rarely dies overnight. Traffic slips, conversion sags, the Buy Box wobbles, and by the time revenue makes it obvious you have lost weeks. SellerMagnet tracks every listing day by day, so you see exactly what changed and when.
Listing Performance records what shoppers did on every listing: page views, sessions, units ordered, sales, conversion rate and Buy Box percentage, per ASIN, per marketplace, per day. One daily row per listing means you can pinpoint the exact date traffic or conversion changed instead of guessing from a monthly average.
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Cancel anytime · Credit card required · No charge during the 14-day trial
Social proof and trust signals
23
metrics on one trend chart
8
KPIs with period-over-period deltas
Daily
per-ASIN granularity on every marketplace
72h
maximum first sync, then automatic daily rows
What is Listing Performance?
Listing Performance is the traffic and conversion module of the Analytics Dashboard. For every ASIN, every marketplace and every day it records what shoppers did: page views, sessions, units ordered, sales, conversion rate (Amazon's unit-session percentage) and Buy Box percentage. One row per listing per day means you can pinpoint the exact date something changed, instead of guessing from a monthly average.
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Traffic, not just sales
Page views and sessions per listing show demand before it turns into orders, split between browser and the Amazon mobile app.
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Conversion and Buy Box, daily
Unit-session percentage and Buy Box share are recorded per ASIN per day, so ownership changes never hide inside monthly averages.
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Deltas that point at the cause
8 KPI cards compare each number with the previous period of equal length, so one glance tells you what moved.
Sales alone tell you that something happened. Listing Performance pairs every sale with the traffic and conversion behind it, so you know why it happened and the exact day it started.
Page Views
9,482
▲ 6.8%
Sessions
6,841
▲ 4.2%
Units
512
▼ 2.1%
Revenue
€14,320
▲ 1.9%
Conversion
7.5%
▼ 0.4%
Avg Buy Box
91.4%
▲ 0.6%
Avg Order
€27.97
▲ 0.8%
Refund Rate
2.3%
▼ 0.2%
The numbers that explain your sales
Sales tell you that something happened. Traffic and conversion tell you why.
Page views and sessions
How many shoppers reached each listing and how often, split between browser and the Amazon mobile app.
Conversion rate per listing
Amazon's unit-session percentage per ASIN: how many visits actually turn into units ordered.
Buy Box percentage, daily
The share of views where you held the Buy Box, per ASIN per day, so ownership changes never hide inside averages.
8 KPIs with deltas
Views, sessions, units, revenue, average Buy Box, conversion, average order value and refund rate, each compared with the previous period of equal length.
Refund rate trend
Returns as a share of units, tracked over time, so a quality issue shows up in the data before it shows up in reviews.
23 metrics, one chart
Pick any combination of sales and traffic metrics on a single trend chart and see how they move together.
See exactly when it changed
Daily granularity is the whole point: dates, not vibes.
One row per ASIN per day
Every listing has a daily history on every marketplace, so you can trace a drop to the exact date it started.
Period-over-period comparison
Every KPI shows its change versus the previous period of the same length: last 30 days against the 30 before, automatically.
Per-ASIN detail view
Click any product for its full sales and traffic breakdown, categorized and day by day.
Spot the pattern across products
Sortable columns and multi-ASIN selection let you compare listings side by side and find who is dragging the account down.
Filter, sort, export
Built to answer questions, not just display data.
Marketplace filter
One marketplace or all of them together, with cross-marketplace view on load.
Flexible timeframes
Last 7, 30, 90 or 180 days, all time, or any custom date range.
CSV and Excel export
Download exactly what you filtered, server-generated and consistent with what you see on screen.
Traffic split browser vs app
A donut of sessions by channel shows where your shoppers actually browse.
Stop guessing. Start reading your listings.
Connect your account, let the first sync backfill your history and read every listing day by day.
Cancel anytime · Credit card required for trial (no charge for 14 days)
Built for sellers who manage listings, not spreadsheets
Whether you grow a private label catalog, fight for the Buy Box as a reseller, or report to clients as an agency, Listing Performance gives each role the daily per-ASIN numbers it needs.
Private Label Brands
Your listings are the business. Daily page views, sessions and conversion per ASIN show whether content changes and price moves actually work.
Free tier available up to 50 orders/month
- See page views and sessions per listing, day by day
- Measure conversion rate before and after listing changes
- Watch the refund rate trend for early quality signals
Resellers & Wholesale
When you share listings with other offers, the Buy Box decides your day. A daily Buy Box percentage per ASIN shows exactly when you lost it.
- Buy Box percentage recorded per ASIN per day
- Compare sessions against units ordered to spot lost sales
- Sort listings by delta to find which one dropped first
Agencies & Multi-Account
Clients ask why sales moved. Daily rows per ASIN and clean CSV and Excel exports turn that conversation into dates and numbers.
- Per-ASIN daily history on every marketplace
- CSV and Excel export consistent with the on-screen view
- Marketplace filter for per-country reporting
Free tier up to 50 orders/month · Credit card required
Up and running in three steps
The data flows in from Amazon automatically once your account is connected.
Connect your account
Link Seller Central via Amazon SP-API. Listing Performance uses Amazon's official sales and traffic data.
Let the first sync finish
A new connection can take up to 72 hours to backfill. After that, daily rows keep flowing in automatically.
Check the deltas
Open the module, scan the KPI deltas, sort by what dropped and click into the ASIN to see the day it started.
14-day free trial (credit card required) • Free tier up to 50 orders/month
Not Ready Yet? Try Our Free Tools
No sign-up, no credit card. Use these tools in the browser right away, then upgrade to SellerMagnet when you’re ready.
Amazon Fee Calculator
Estimate your fees and profit per unit before you order inventory. Compare FBA vs FBM costs, referral fees, revenue and ROI in seconds.
- FBA vs FBM side-by-side comparison
- Referral, fulfillment & closing fees
- Profit margin & ROI estimate
Amazon Title Checker
Audit your product title against Amazon’s official style guide. Check character length, forbidden phrases, Title Case and 22 compliance rules in seconds.
- Title length & truncation check
- Forbidden phrases detection
- Multi-marketplace support
ASIN / UPC / EAN Converter
Convert between ASIN, UPC, EAN and ISBN product identifiers in a couple of clicks. Supports bulk conversion across all Amazon marketplaces.
- Single & bulk conversion
- All Amazon marketplaces
- CSV export included
Listing Performance vs Seller Central & spreadsheets
The source is the same official Amazon sales and traffic reporting. The difference is how fast you can read it, compare periods and act on what changed.
| Capability | Recommended SellerMagnet | Seller Central | Spreadsheets |
|---|---|---|---|
| Daily sales & traffic history per ASIN | ✓ Built-in | ● Report by report | ● Manual |
| 8 KPIs with period-over-period deltas | ✓ Automatic | ✗ | ● Formulas to maintain |
| Buy Box percentage per ASIN per day | ✓ Tracked daily | ● In separate reports | ✗ |
| 23 metrics on one trend chart | ✓ One chart | ✗ | ● Build it yourself |
| Browser vs mobile app traffic split | ✓ Included | ● Raw columns | ● Manual |
| Multi-ASIN compare & sort | ✓ Side by side | ● Limited | ● Manual |
| All marketplaces in one view | ✓ One filter | ● Per market | ● Manual |
| CSV and Excel export of the filtered view | ✓ Both | ● CSV only | ✓ |
| Setup | Connect once via SP-API | N/A (built-in) | Hours to maintain |
Credit card required · No charge during the 14-day trial
Read a real dashboard before you connect
Explore Listing Performance with realistic sample data. No signup, no credit card, no time limit.
Listing Performance: frequently asked questions
Everything sellers ask about Listing Performance.
· Written by the SellerMagnet Product Team
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Listing Performance: TL;DR
SellerMagnet Listing Performance turns Amazon’s official sales and traffic reporting into a daily per-ASIN view: page views, sessions, units ordered, sales, conversion rate and Buy Box percentage, with 8 KPI deltas and a 23-metric trend chart.
Works for FBA and FBM on every Amazon marketplace. Included in Analytics Dashboard plans; the first sync of a new connection can take up to 72 hours. Start tracking your listings →
Ready to see
every listing, every day?
Connect your account and see traffic, conversion and Buy Box for every listing, every day.
How sellers use Listing Performance:
- 01Catch a traffic drop the day it starts and check the listing before revenue feels it
- 02Compare conversion before and after a price move or content change, with exact dates
- 03Spot Buy Box slips per ASIN per day and act while it still matters
- 04Replace report archaeology with one screen of KPI deltas
Examples describe how the module is used, not guaranteed outcomes.
14-day free trial (credit card required) • Free tier up to 50 orders/month
